How and Where to Use Photos When Branding Your Business
You’ve done it! You invested in a set of purposefully curated images that authentically communicate your brand’s story and vision.
How should you use your photos when branding your business?
Let’s explore some ways to get the most out of those photos, so that you can maximize your presence in the small business world, and take full advantage of the work we’ve done together.
#1: Streamline Socials
Our strategic photo session has resulted in a fresh, personal and professional take on your business; does your existing content support this message? Consistent aesthetic is important in telling the story of any business. What descriptors do your new photos evoke? Let the answer inspire your additional content going forward.
#2: Press and Pitch
Business Branded Photos can be put to great use in any Press Release or Pitch Deck. If you’re writing a Press Release, a strategic photo can draw people in to reading your exciting news. For a Pitch Deck, whether it be for potential investors, or potential clientele, your trustworthiness, professionalism, and taste level mean a great deal; all of which can be demonstrated with your new photos.
#3: Menu of Services / Products
Menu of Services, or Product Lists are a welcome home to Business Branded Photos. What better place to get a feel for what you do, than a page (or a pamphlet) listing what you offer? Creating equity around you, your brand, and the services you provide will always pay off.
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#4: Cards, cards, cards
Mailers, Business Cards, Thank-You Cards, or even Holiday-Business Branded Photos do the heavy lifting of communicating the fact that you are both personal and professional. They’re also a great way to stay on people’s minds, and generate feelings of positivity and goodwill towards you and your business.
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#5: Picture-book-it
Are you looking for a way to de-monotonize large chunks of text? Add pictures! Pictures provide a welcome distraction, and can even incentivize readers to take a second or third look. Pictures also influence how the reader perceives the tone of the writing, which is yet another opportunity to make sure it’s a tone that reflects your brand. Perfect for use in emails, blog posts, and newsletters!
I love working to create Business Branded Photos, because they are capable of elevating almost any content - it’s a powerful and surefire tool to boost interest and trust in the amazing brands that I get to work with.
Small Businesses have huge heartbeats, and I’m committed to sharing them authentically with the people of Portland.
Things to think about:
What business’s social page do you most admire? Is there a small business that you feel personally drawn to? What is it and why do you think that is?
