What is Personal Branding Photography?
If you’ve been here a while, you’ve seen me talk about business branding photography, but are you familiar with personal branding photography?
Personal branding photography and business branding photography can be similar in approach, but yield vastly different results, so it’s worth discussing. Also, they are not mutually exclusive! Some clients can benefit from both in order to communicate the full spectrum of what makes their business unique, so let’s get talking!
Differences Between Business and Personal Branding Photography
Business branding photographs are a curated batch of photos that demonstrate the identity, personality, and tone of a business. This works especially well for businesses who seek to have a brand voice separate from that of its workforce and/or founders.
But what if you are your brand? If you’re the friendly face behind [Your Name]’s Cupcakes, a real estate agent, or the owner of a one person business (cough, like Erin Fortin Photography)? Your customers love your businesses because they’ve come to love and trust you- your personality (and excellent service) is what sets your customer experience apart. But, how do you leverage your personality to prospective clients who may not know you yet?
Personal Branding Photography
Personal branding photography is a strategic way to put your personality to the forefront, and build equity around you as an asset to the marketplace. It’s a way to market yourself as your brand.
Personal branding photography tells the story of you and your brand values with the use of personal props, wardrobe styling, and locations.
Do you own a boutique travel agency? Let’s head to the airport and spark some jet-set fever (like what we did with Sodha Travel)!
How about someone who specializes in creative marketing solutions? Let’s take some fresh shots of you looking blissfully confident at your workspace.
If you are in fitness or health, create photos in an IG-worthy kitchen or plan a workout in a parking deck similarly to our shoot with Fat Loss Lifestyle School.
The options are endlessly customizable, and it is a real joy for me to work with you to strategize the ways that we can communicate your personality, professionalism, as well as the goods and services you provide, through the perfect shot.
Things to think about:
What sets your business apart?
Do you frequent a business because of the people and personalities behind it?
Let me know in the comments!
