How to Create Strategic Business Branding Photos
Pop Quiz: On a scale of 1 to 10, how well is your brand showing up online?
Personal branding for Fat Loss Lifestyle School
I'm a left-brained, PhD chemist by training, so I love getting analytical about whatever problem my small business faces. These aren't exactly easy times for us business owners, so today, I want to share my secrets to creating the best on-brand content for your company's website refresh, advertisements, social media, and marketing materials.
Personal branding for Fat Loss Lifestyle School
Secrets to Creating Strategic Branding Photos for Small Businesses and Brands
3 DOs:
DO focus on all the places you need fresh content (ie., website, social media, ads, etc).
DO strategize for upcoming opportunities so that you have thoughtful content ahead of time.
DO articulate what vibes you want to capture.
3 DON’Ts:
DON'T be vague about concepts. Get specific about a shot list that will serve your marketing needs.
DON'T forget to visualize the client experience. Where does your customer enjoy your product? Where do you serve your clients? Create photos in those spaces.
DON'T be afraid to ask for help. Have a friend hand model that gorgeous bouquet for an added "human" element. See if you can shoot inside that coffee shop that has great natural light. Reach out to a business branding photographer that matches your brand's aesthetic.
Need some inspiration? Check out how Portland's Bloom + Fleur uses EFP business branding photos on their website:
So, how'd you do on the quiz? Let me know how you graded yourself! I'd be super curious to know how you feel about your small business’s branding and imagery. If you scored anything below the 10 that you deserve, let’s start talking and get your brand to really shine.
Contact EFP for a Complimentary Branding Consult
Cheering you on,
~Erin
