The Biggest MYTHS About Personal Brand Photoshoots
Do you think personal branding is not the right move for your small business? Do you shy away from photos and social media promotion because you doubt its impact or think it’s vain? I’m here to tell you why you’re wrong (gently!) and bust some of the biggest myths about personal branding photoshoots.
Myth: Personal branding isn’t that important.
Truth: Many consumers have come to rely on online shopping over the past year and are unlikely to change their habits. This means that customers are more likely than ever to discover your business (or verify your business) online, even if you offer in person services! If a potential client checks out your social pages or professional website, what will they see? Are there photos that capture the big heartbeat of your small business? Are the story and values of your brand adequately communicated? With online-first consumers, personal branding is the best way to make a sale.
Myth: My services/products speak for themselves.
Truth: Speaking of the ubiquity of online shopping, it is possible to order almost anything from anywhere. How do you get a customer to choose your goods and services over others? Trust. Personal branding photos are the best way to gain a customer’s trust- you’re demonstrating your commitment to quality, level of taste, and your genuine personality and energy.
Myth: Social media is only for influencers and big businesses.
Truth: Social media is an unobtrusive, fun way to speak to your customer base; people willingly follow your business. Since they’re already there and ready to listen, why not take the opportunity to speak to them and remind them of your services? There is so much more to social media than promotional content; you can even foster a community as a small business in a way that influencers and big businesses just can’t.
Myth: I’m not photogenic enough to be the face of my brand.
Truth: A lot of people mistakenly feel that to warrant a professional photo, they need to be naturally photogenic or have experience in front of a camera. This is so very untrue! We will work together as a team to capture you as you are, in your authentic and personable glory- that’s what personal branding is all about! Plus, it will be tons of fun.
Myth: Product based businesses don’t need a face.
Truth: People connect with people, not products. If you are there to demonstrate your personality and legitimacy alongside your products, it will increase your chance of gaining a customer. Showing up online for a product based business is just as important as showing up online for a service based business; people are going to want to gain insight before they buy.
Personal branding photography is a strategic way to put your personality to the forefront, and build equity around you as an asset to the marketplace. It’s a way to market yourself as your brand.
Don’t miss out on your chance to create a meaningful connection with potential customers online.
